How do you make a wine brand for the digital age?
↳Product Design ↳Branding
I joined Winc to help them evolve from a startup into a modern brand. Overseeing product design and brand, I was instrumental in Building Winc’s user experience and setting them up for a successful 2021 IPO. My Role: Creative Director, VP of Design.
As head of product design, I oversaw the company’s initiatives focused on converting and retaining customers, creating a more engaging customer journey, merchandising curated selections, and using art direction and content to build confidence in quality in the winemaking.
We wanted to make the brand experience joyful and fun, a platform to explore and discover new things. Inspired by the world of hospitality brands, we created a people-centric brand voice that was welcoming, engaging, and informative.