Will Frankie save the world?
↳Activation ↳Interactive Story
Persol wanted to create an interactive project for their audience that connected to their long love affair with cinema. Our solution was to create a "movie" that could be co-written by their audience, in realtime. We worked with a graphic novel artist Bartlett to create a graphic story that played out in real-time on Instagram and Twitter, in which a lone rebel defies a dystopian future. Audiences could vote on the hero’s next move, shaping the narrative itself. The activation resulted in significant earned media and lift. My Role: Creative Lead, with Ian Grody. Made at Kettle.