Will Frankie save the world?

Activation Interactive Story

Persol wanted to create an interactive project for their audience that connected to their long love affair with cinema. Our solution was to create a "movie" that could be co-written by their audience, in realtime. We worked with a graphic novel artist Bartlett to create a graphic story that played out in real-time on Instagram and Twitter, in which a lone rebel defies a dystopian future. Audiences could vote on the hero’s next move, shaping the narrative itself. The activation resulted in significant earned media and lift. My Role: Creative Lead, with Ian Grody. Made at Kettle.

© John Moeller 2022