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Could porn stars influence 9M Americans to give a f**k about democracy?

2020 Presidential Election:


Less than 50% of eligible voters in America took part in the 2016 presidential election. For the historical 2020 election, I created the social activation GIVE A F**K, GET A F**K to drive awareness and help support the idea of democracy. Pornhub signed on board and offered their community, social platform, and the homepage of for the activation, giving us access to engage with an audience of 13M. The public response was unbelievable. Recognition: Shortlisted at One Show and D&AD. My Role: I created the idea and directed the campaign.

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