Could porn stars influence 9M Americans to give a f**k about democracy?
2020 Presidential Election
In 2016, around half of the eligible voters in America didn't bother to vote in the presidential election. In 2020, I wanted to raise awareness and to drive voters of all parties to the polls by any means necessary. So, working with the adult performer community, I created Give a F**k, Get a F**k. Recognition: Shortlisted at One Show and D&AD. My Role: I created the idea, proactively pitched to Pornhub, and executed the campaign as Creative Director, prior to the 2020 election.